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p08 Hickman    “It is an oft-overused phrase when a business says that “our customer service is second to none.” At Associated Bank we take the customer service commitment very seriously, and don’t just take our word for it--listen to our customers. Associated Bank, for the second year in a row, received the J.D. Power award for providing outstanding customer service experience. J.D. Power’s Certified Contact Center Program Award is earned by the bank having passed audits of more than 100 practices related to recruiting, training, employee incentives, management responsibilities and quality assurance. J.D. Power also conducted random surveys of customers who had recently called Associated Bank’s service centers.
    “So, what does that mean to you? It means that we will earn the right to build deep and lasting relationships with you through superior service that clearly sets us apart from our competitors. We continuously seek customer p08 Associated Bankfeedback to better understand and act upon your diverse and changing financial needs. It is a tradition that we have built on for over 150 years.
    “Associated Bank continues to build on our commitment to serve the Metro East market and surrounding areas. We have invested millions of dollars in the past two years in remodeling and upgrading our branches to better serve our customers. In addition, our employees contribute hundreds of hours of their time each year in leading causes and giving back to this community.
    “While Associated Bank as a corporation has grown to over $28 billion in assets, we understand that it is the relationship with our customers and our communities that has allowed us to do that. Our size allows us to offer the best range of products and services available, the most current technology, and broad range of other tools and resources that simply are not available through many other banks. Combine those resources with our local leadership team and our focus on meeting customer needs in our community, and we believe that you will have a customer experience that can’t be beat.”

Phil Hickman
President
Southern Illinois/St. Louis Metro East Market
Associated Bank