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IBJ Business News

Local SCORE to host digital media workshop

    COLLINSVILLE — Southwest Illinois SCORE has teamed up with Dex Media to give local entrepreneurs the opportunity to get answers to their digital questions with its “Grow your Business with Digital Media,” a free half-day workshop on Tuesday, Sept. 13 from 8:30 a.m. to noon at Lindenwood University Collinsville Extension Center, 1101 Eastport Plaza Drive.
    Presenters will cover a range of topics, including making websites mobile friendly, branding for digital media and more.
    Mariela Stescobich, Yahoo’s senior partner manager, will be the keynote speaker and will discuss mobile search optimization and why mobile marketing is so important to small businesses.
    For more information about starting or operating a small business, call (618) 541-8317 or visit Southwest Illinois SCORE online at www.swillinois.score.org. Connect with SCORE at www.facebook.com/SCOREFans and www.twitter.com/SCOREMentors.

IMPACT Strategies halfway to Hofbrauhaus

    Construction-management firm IMPACT Strategies, Inc., has surpassed the halfway point in building the St. Louis-Belleville Hofbrauhaus.
    The 31,000-square-foot structure, reaching 58 feet in height, is the largest of the seven Hofbrauhaus restaurants in North America, and is about half-again larger than the 20,000-square-foot Chicago facility.
    The restaurants are modeled after the traditional and centuries old beer halls and restaurants in Bavaria. Each building must meet strict standards for appearance, quality and detailed craftsmanship. Similarly strict standards are set for food, beverages and service.
    “The architecture is unique, and includes high vaulted ceilings,” said IMPACT President Mark Hinrichs.” The look, the attention to detail that the developers are requesting, and the general atmosphere to be created will help assure that Hofbrauhaus becomes a popular destination for adults throughout the region and beyond.”
    Hofbrauhaus beers will be brewed on-site with state-of-the-art equipment produced in Vienna and shipped to Belleville. Munich-based brewmasters will assist in managing installation of the equipment and will train local brewmasters and staff. Furnishings and beer steins will duplicate Old World Bavarian beer halls
    The kitchen is designed to assure that 1,000 diners can be served at one seating. A private dining room will accommodate up to 250 people and an outdoor biergarten another 250 guests.